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Firestone Dirt Track Tires

Sometimes we get caught up in the daily hustle of selling tires, and forget about all of the cool stuff that was created specifically so hot rodders could put a personal touch on their machines. One of the coolest products that have passed through our development department and onto our customers is the Firestone Dirt Track line. They’re distinct, they’re old school and they’re the perfect fit for a traditional hot rod…that’s why WE love ‘em. Here are some reasons you should love them…
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New and Improved Website!

We’re constantly trying to improve our customers’ experience with us, so it has been an ongoing process to develop our website into an-easy-to-use destination. We launched a brand new version of the Coker Tire homepage this morning, and we hope you enjoy it! It serves not only as a sales site, but we have made huge efforts to include educational bits and pieces throughout to help customers learn more about tires and wheels. When you get a few minutes, browse around the new homepage and get familiar with it.

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The New and Improved Wheelman Bicycle

In case you didn’t already know, the crew at Coker Tire Company deals with more than “just tires”. We have wheels, hot rod parts, and much more to keep up with, and that includes a bicycle company called Coker Cycle Company. The cycle company is known for its 36-inch tires and wheels, so these specialty bicycles and unicycles have a larger than life personality. Coker Cycles is proud to announce the new and improved edition of our popular Wheelman bicycle, a modern rendition of the famous Penny Farthing-style “high wheel” bicycle.
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Thousands of Hot Rods in Chattanooga

Members from Hot Rod Magazine, Chattanooga Visitor Bureau, Family Events and Coker Tire Company were on hand in downtown Chattanooga, Tennessee today to announce Chattanooga as a stop on the upcoming 2013 Hot Rod Power Tour. The massive car tour visited Chattanooga in 2010 bringing thousands of cars, people and revenue to the city. The 2010 visit made a good enough impression to get the encore opportunity in 2013. The event projects over 3,000 participants rolling onto the campus of Chattanooga State throughout the day, with the event hours scheduled from 12:00pm to 7:00pm. The Chattanooga festivities won’t stop at 7:00pm, as there’s an after-party planned at the headquarters of Coker Tire Company in downtown Chattanooga, Tennessee from 5:00pm to 9:00pm.

It’s a full day of hot rods that will wind down with live music, food trucks and thousands of cars parked in the historic south side district on Chestnut Street. Local hot rods and old cars are invited to attend the Coker Tire Company evening event as well, which takes place in the same venue as the growing Chattanooga Cruise-In. Parking is expected to be exciting with wall-to-wall cars around the blocks surrounding Coker Tire Company and spilling into the nearby stadium parking. Local food trucks are expected to be on-hand as well as live music and free tours of Coker’s museum and facilities.

Measuring Wheel Bolt Pattern

We get lots of great questions, while we’re at shows and on the phone with customers. We want to educate our customers to make the ordering process smooth and easy, so we’re going to do a series of tech articles that explain several of our most popular questions. The first of these is measuring the bolt pattern before ordering a set of our wheels. It’s an easy process, but it can easily be misunderstood, which can sometimes result in ordering the wrong wheels! Take a look…
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Just Passing Through…

How many times have you been on a road trip, and you decide to take a detour just for the fun of it? Sometimes, it might upset your significant other, or it might burn through a few more gallons of gas, but it’s almost always worth it. In the case of a bunch of hot rodders from the Northeast, they decided to make a stop here at Coker Tire on their way back from the Lonestar Round-Up in Austin, Texas. We’re glad they came by and you’ll be glad to see their awesome machines–check it out!
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Chattanooga Cruise In Spring 2013

We promoted the Chattanooga Cruise In to be the coolest Cruise In in the Southeast and by the looks of the turnout this past Saturday, we were right! It was HUGE! The crew had its hands full with trying to get everyone parked, and keep everyone entertained, but it was a great event for Chattanooga, and a great event for Coker Tire. We plan to host many more of these events right here at Coker Tire, including a big block party after the Power Tour stop in Chattanooga on Thursday, June 6th, as well as another one on Saturday, September 7th.

The Chattanooga Cruise In brought out nearly 1,000 cars, trucks and motorcycles to Corkyville. It was hard to get an official count of spectators, but we estimate that more than 5,000 people were in attendance. It was incredibly packed all day, and we all had a great time. Take a look at some of our favorite pictures here, but visit our Facebook page and Instagram feed for many more shots! Also, keep an eye on the Chattanooga Cruise In website for updates regarding our future events!!! Continue reading →

Chattanooga Cruise In, Saturday April 6th!

Alright guys and gals, we’re super excited about our event, the Chattanooga Cruise In, coming up this Saturday, April 6th from 2-8pm Eastern time. If you’re anywhere near Chattanooga, you need to check it out! Several hundred cars will be on display on the streets surrounding the Coker Tire headquarters here in downtown Chattanooga, Tennessee. We’ll also have an open house for our facility, as well as an open house at Honest Charley Speed Shop and Honest Charley Garage. Please join us!
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She’s a Duesy!

We get the opportunity to lay hands on some pretty serious cars around here, but this one is definitely in our Top 5 coolest! It’s a 1930 Duesenberg Model J Dual Cowl Phaeton and yes, it’s rolling on Coker tires…..and wheels! It’s a top notch car owned by our buddy Richie Clyne and he wanted us to solve a problem with his old flat-base (lock ring) wire wheels, so we did just that! The elegant Phaeton now rolls on a set of rolled edge wire wheels made by Roadster Wire Wheel, and some of our new Firestone Balloon 700-17 double whitewall tires! It’s an amazing look, and we’re proud to have gotten this car back on the road! Check it out!
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ATTN: Great Race TV Show Time Change!

We were just informed that the time slot changed for Hot Rod TV on Speed Channel! The Great Race will be featured on an episode of Hot Rod TV, which will air on March 23, at 10am EST. It will re-air on Sunday, March 24 at 7am and 10:30pm EST. Check your local listings just to be sure…you don’t want to miss it!